FRACTIONAL MARKETING EXECUTIVE
Turn founder-led growth into predictable revenue.
I help founder-led companies create predictable revenue by aligning marketing, sales, technology, and customer experience.


100+
Happy customers



Maria Joyner is a Fractional CRO helping founder-led companies build predictable revenue. She is a four-time founder with 15+ years of experience helping companies build the systems needed to scale.
Maria has a proven track record of helping businesses move beyond founder-driven growth by identifying growth barriers, improving go-to-market strategy, and implementing the right processes and technology.
Her ability to simplify complex challenges and turn strategy into action has made her a trusted partner for founders navigating their next stage of growth.
SERVICES OFFERED BY MARIA JOYNER
Solutions for Scaling
Fractional Chief Revenue Officer
Build a scalable revenue strategy aligned with your growth goals
Improve sales, marketing, and customer alignment
Hit your pipeline goals
This monthly service starts at $8,000.
Fractional Chief Marketing Officer
Create a clear marketing strategy
Optimize channels, messaging, and campaigns
Generate demand and qualified leads to accelerate growth
This monthly service starts at $5,000.
HubSpot Integrations and Automations
Turn HubSpot into your source of truth with connected systems and automation
Improve visibility, efficiency, and reporting across your business
This monthly service starts at $4,000.
Revenue Growth Advisory
Get expert guidance on the strategies, systems, and priorities needed to accelerate growth
Improve marketing performance, sales execution, and revenue operations
This monthly service starts at $2,000.
WHAT CLIENTS SAY ABOUT MARIA JOYNER
“Maria was really great to work with and so knowledgeable.”
Lauren, Co-Founder
“Maria increased our email-driven revenue by 122% by building automated workflows that nurture customer relationships.”
Jill, CEO & Founder
“Maria took ownership of our projects as if she were a part of the company and not fractional.”
Wilhelmena, Sales Operations
WHAT SHOULD YOU EXPECT?
Let's Build Predictable Growth Together.
STEP 1
Discovery
Understand where you are and identify what needs to change.
STEP 2
Roadmap
Define growth strategy with clear priorities, measurable outcomes, and actionable steps
STEP 3
Execution
Implement the systems, processes, and campaigns needed to accelerate growth.
STEP 4
Leadership
Provide the expertise and accountability needed to continue executing the growth roadmap.
FAQs
I help founder-led companies overcome the growth challenges that prevent them from scaling. This often includes inconsistent revenue, unclear marketing strategy, disconnected sales and marketing teams, inefficient processes, and technology that is not supporting growth.
Many founders reach a point where what helped them get to their current level will not help them reach the next one. I help identify the gaps, create a growth strategy, and build the systems needed to create more predictable revenue.
Working with a Fractional Chief Revenue Officer (CRO) or Fractional Chief Marketing Officer (CMO) gives companies access to executive-level growth leadership without hiring a full-time executive.
I work alongside founders and leadership teams to develop revenue strategy, improve marketing performance, align sales and marketing efforts, optimize technology, and create the processes needed for sustainable growth.
The focus is not just recommendations. The goal is to build practical strategies and systems that help your team execute and scale.
Predictable revenue comes from having the right strategy, systems, and processes working together. I help companies identify what is limiting growth and create a roadmap to improve customer acquisition, conversion, and retention.
This can include refining positioning and messaging, improving demand generation, optimizing sales processes, implementing marketing automation, improving CRM performance, and creating better visibility into revenue performance.
The goal is to move companies from founder-driven growth to a scalable revenue engine.
My approach combines the perspective of a founder, operator, and growth strategist. I have spent 15+ years building companies and helping founder-led organizations solve complex growth challenges.
Unlike consultants who only provide recommendations, I focus on connecting strategy with execution. I help companies align marketing, sales, technology, and operations so they can create systems that support long-term growth.
My experience across startups, marketing technology, revenue operations, and customer experience allows me to simplify complex problems and focus on the actions that create the greatest impact.
Growth strategy consulting is customized based on your company’s goals, challenges, and stage of growth. Services may include revenue strategy, marketing strategy, customer acquisition planning, sales and marketing alignment, CRM optimization, HubSpot consulting, automation, and conversion improvement.
The process starts with understanding your current business, identifying growth opportunities, and creating a prioritized roadmap to improve revenue performance.
Yes. Every company has different growth challenges, resources, and priorities. I customize my approach based on where your business is today and where you want to go next.
Some companies need executive-level revenue leadership, while others need help improving marketing systems, implementing HubSpot, training their team, or creating a focused growth plan.
The goal is to provide the right level of support to help your company scale efficiently and create predictable revenue.
LET'S WORK TOGETHER
Explore How I Can Help
FRACTIONAL CRO SERVICES
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